Shade: Monarchy

With a (surprisingly comfortable) matte finish, ABOUT-FACE’s Paint-It Matte Lip Color offers an opaque swipe of colour that promises to last all day long.

Use the perfectly carved doe foot to apply the liquid formula — which is infused with a gentle peppermint flavour you’re bound to fall for — with expert precision. Trace your pout with a lip liner first for extra definition, or use a small fluffy brush to buff out the edges before the Lip Color has dried for a deliciously diffused, editorial-inspired look.

THIS IS: A flexible matte liquid lip formula that delivers long-lasting coverage and a powerful pigment load.

WHY YOU WANT IT: It swipes on with one stroke for enduring, intense coverage.

P.S.: All about-face products are 100% vegan and cleanly-formulated.